20 July 2018

Key trends of Russian Smartphone market

Key trends of Russian Smartphone market

As per the reports from RIA Novosti, the industry experts say that the total sales of smart- phones are continuously to growing in Russia in 2012. Russians are buying new devices that operate on the newer Microsoft Windows Phone platform, whereas the sales of Apple’s iPhone have decreased in the country.

According to the Russian cell phone expert, there might be a drop in smart phone prices because of the growth in popularity of smart phones which is the main trend today, along with fiercer competition amongst their manufacturers.

As per the reports, representatives of mobile phone and mobile platform manufacturers, mobile operators and retailers attended a roundtable held at RIA Novosti by the information analysis agency Telecom Daily. Here, they mainly discussed the state of the mobile market in Russia and confirmed key trends of the past several years. By the year-end Russia might produce more than 42 million telephones, out of which 31 percent will be smart- phones and will also account for around 69 percent of retailers’ revenues in this market according to Telecom Daily.

According to Andrei Chukaev, the director of subscriber equipment marketing for the mobile operator MTS, the segment of inexpensive smart phones is growing and the smart phone sales volume share is around 30 percent. He also said that Nokia’s volume share is decreasing, even though the phones in our network are still Nokia brand, the share of devices with Windows is also growing. He also added that, among current MTS subscribers, there are around twice as many users of phones on the Microsoft platform as compared to the users of Apple smart phones and also said that MTS is ultimately planning to increase their revenues by means of content distribution.

According to Denis Kuskov, the CEO of Telecom Daily, smart phones are increasingly gaining popularity in Russia, and the competition among the various manufacturers of mobile phones and platforms are becoming fiercer due to which it will lead to a drop in smart phone prices. He also added that, the average price of a smart phone is now around 10,000 rubles i.e. $330.

As per the Kuskov’s statistics, in 2012, the volume share of Nokia has decreased to 18 percent and in the last few months, Nokia sales have increased, because of the launch of their new Lumia models operating on the Windows Phone platform. Today, the leading position in mobile phones is held by Samsung, which has increased its volume share by almost a third – up to 44 percent. He also added that in the last few months, Apple sales in Russia have gone down.

According to Sergey Ezyk, head of Microsoft Windows Mobile promotion in Russia, the consumers’ are mostly preferring smart phones and are mainly influenced by the ecosystem created around this device or its group and added that at present it is hard to assess the smart phone market independently of laptops. He also said that the ecosystem will have more and more influence for instance, the possibility to listen to the same music on one’s smart phone and on one’s computer, the possibility to look at the same presentation on both smart phone and computer.

Source: RBTH.ru

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