20 November 2017

The global mobile advertising market expected to reach $11.4 billion in 2013


The global mobile advertising market expected to reach $11.4

Image Courtesy : Jeroen Steeman

In 2013, because of the rapid expansion of mobile tech industry, the global revenue for mobile advertising is expected to have a growth of $11.4 billion. The Asia Pacific region is expected to still remain at the top spot in mobile advertising in 2013.

In 2013, because of the rapid expansion of mobile tech industry, the global revenue for mobile advertising is expected to have a growth of $11.4 billion, as compared to the growth of $9.6 billion in 2012, as per the report given by Gartner, a research firm.

The Asia Pacific region will still remain at the top spot in mobile advertising in 2013. Between 2013 and 2016, the global market for mobile advertising is expected to have a growth of around $24.5 billion, according to the report.

Due to the increased growth in mobile revenue, new opportunities would be provided to the app developers, mobile platform performers, speciality agencies, advertising (ads) networks and the communications firms.

The increased adoptions of mobile devices such as tablets and smartphones have increased the ad yields in countries such as South Korea and Japan, since they are replacing the traditional advertising services. In the near future, developing markets namely India and China are predicted to become increasingly attractive markets in terms of both global and local advertising brands, mainly because of the boom in mobile technology.

In 2012, the total online ads spend in Australia had reached $3.3 billion, which was more than the $3.04 billion forecast given by PricewaterhouseCoopers (PwC). This growth was mainly driven by mobile advertising, which had a growth of 220% and had reached to $86.2 million.

In 2012, based on expenditure, search and directories advertising accounted for 54 percent of the overall online advertising, the general display advertising accounted for 26 percent and the classifieds advertising accounted for 20 per cent. Motor vehicles, real estate and finance were the key drivers behind the increase of general display advertising in Australia, out of which the retail and FMCG sectors showed the biggest increases in terms advertising expenditure, as per the report given by IAB Australia.

Source: bizreport.com

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