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Plastic packaging used for dairy industry is improving with technology and innovation in design, quality, sustainability, efficiency, marketing and distribution. Packaging is the utmost important and high priority aspect of dairy products industry as the products need to be covered, protected, and preserved from various factors that could prove fatal such as atmospheric conditions, pressure and temperature. To satisfy consumers’ demands, dairy industry has come up with variety of novel products; to make a great product is not enough but to package it appropriately and market is equally important as well. A consumer wouldn’t hesitate to shun the choice of dairy product they have chosen if the packaging is horrendous. So, plastic packaging companies are innovating and advancing everyday in keeping up with the changing tastes and competitive times.
Following the economic slowdown, packaging industry has fastened up and overcome many challenges including establishing in new markets, fierce competition, rising prices, and so on. Plastic packaging is as important as the product that it contains; for example- the right material used for packaging, size, quality and usability of the packaging matters on a huge scale as the consumers are more environmentally friendly and mature. Dairy products come with a guarantee of freshness, and they specify for what time the freshness remains from the time of opening of the package; thus, making packaging an important factor to pay attention to, manufacturers focus heavily on safeguarding the product inside by choosing a reliable and suitable packaging solution so that the value of the product and brand remains intact and grow with efficient operations.
Traditionally, milk was sold in glass containers, but with changing times and consumer demands for a more reliable form of container, plastic and metal containers came into the practice. Plastic containers are much more sustainable in nature given the materials used, i.e. light weight and bio-degradable, so dairy products that come with a date of expiry need to be protected from atmospheric influence and reactions from moisture and heat. Dairy products’ packaging comprises boxes, pouches, sachets, bags & wraps, bottles & cans and the market growth is phenomenal as the projected value to reach US $22.5 billion by 2015. Many challenging obstacles have been overcome in the last few decades by dairy industry, issues related to health and environment. Improving public health and preservation of environmental resources have always been taken into consideration as top priority and there have been many achievements that have proved the dedication and effort put in by dairy industry.
Plastic is the best substitute material for glass and metal for packaging any type of products. The rigid plastic packaging market is estimated to reach $174.3 billion by 2018 at 5.2% CAGR. The innovation is vastly improving in the quality of the product produced and packaged; whether the variety of products along with many new formulas in test that might make it to in a short time or materials used for packaging or by creating campaigns that promote different and creative ways of packaging. Plastic packaging has evolved with time, from using simple molded and oddly shaped containers that were uncomfortable and had not much usability to customized and personalized approach to making the packaging more inventive and interactive. Plastic packaging has come far from using textual information to installing beautiful artwork and decorative approach to attract more consumers. There are numerous ways plastic packaging industry is utilizing all the opportunities that have opened up in the market and various demographics. From plastic bottles to tetra packs, the plastic packaging industry certainly made more use of technology and evolved gradually.